Imagination with a heart
An experience design firm built by designers who love people & technology
Our take on design
Whuffie was born out of the simple question, ‘Can we think beyond mere visual interfaces?’. We believe design can significantly impact an organisation at multiple levels. We love our journey towards finding the sweet spot between business objectives and user goals. In the due course, we would like to take up the challenge of defying the commonly poised criticisms like ‘Indians don’t understand design’, ‘Research is not possible in a startup’, ‘Design need to be glamorous’ through our design execution.
We work closely with startups in helping them figure out market-product fit, understanding user behaviour, crafting brand identities, designing digital products, mapping user journeys. Our expertise lies in the translation from design thinking to design doing.
'Whuffie' refers to social capital in a network where trust is traded instead to money to produce goods for common good over individual interests. Whuffie aligns with our philosophy establishing favourable relationships with the people we work with rather than perceiving them as mere transactions. The term ‘Whuffie’ originally appeared in the science fiction novel ‘Down and out in the magic kingdom’.
From our dribbble folio